Or, How Inov-8 is Ruining My Running Shoe Acquisition Plans
Warning: This is going to be a silly post. But, where else can I talk about shoes like this?I've made it readily apparent that the f-lite 230 is a fantastic running shoe. Read my review of it if you need a reminder.
Aside from the fact that it feels super comfy, the f-lite 230 serves as a multi-purpose running shoe that just plain makes me want to run faster.
Going for a trail run today? The 230 can handle that. Doing some intervals on the pavement this afternoon? Break out the 230. Racing this weekend? I'll bet your f-lite 230 would be a good candidate.
It's a flat. It's a trail shoe. It's a quasi-minimal-definitely-reduced-lightweight solution to your running shoe arsenal.
And, lately, we see that it's available in a plethora of colorways.
As you can see, there are a lot of colors—something for everyone, I'd say. And, I give Inov-8 high marks for offering so many color varieties. (That's the review portion of this post)
This is how you do it, people. This is how you sell more of the same shoe without spending extra money on testing new technologies every year, adjusting the toe box, or introducing some sort of extra plastic thingy in the midsole. Just use the same mold to churn out new, flashy colors and make your aesthetically-conscious fans salivate.
I have two pairs of the f-lite 230 in my running shoe rotation already. As you know, there are other shoes in my rotation, too.
Do I need another pair of f-lites? Hell no!
Do I want another pair of f-lites? Yes! Look at those lime green ones, dammit! Look at those bright orange ones!
There are other shoes I intend to try. I have a four-month acquisition plan. But, damn if these new f-lite 230 colorways aren't tempting.
Thanks for letting me rant, folks.